Li Xuecong: Thanks to the Ferrero Master programme I will be able to develop innovative food products

«I am from Jinhua, Zhejiang Province, a city in eastern coastal China also famous for its ham. Before joining the Master Ferrero Programme, I earned a Master of Science degree in Food Science and Human Nutrition at the National University of Singapore. Prior to that, I obtained a Bachelor of Engineering degree in Food Science and Engineering – Marine Resource Development Technology at Ocean University of China».

Speaking is Li Xuecong, a student at the Master in Innovation in Food Science and Technology – Michele Ferrero – which this year is held at the Santa Monica campus of the Università Cattolica del Sacro Cuore in Cremona.

What was the main reason you chose the Master Ferrero Programme?
The primary reason I chose this programme is that its curriculum offers great support for my personal development. On the academic level, the four modules have enriched my knowledge system by covering areas I hadn't explored before, such as consumer psychology and EU regulations. On the professional level, Ferrero, as one of the world’s leading food companies, provides an exceptional starting point and platform. The opportunity to intern at its R&D headquarters significantly enhances my personal skills and career competitiveness.

As you know, the approach involves teamwork, multitasking, and meeting tight deadlines. What do you think about these aspects? Which ones do you believe will be valuable for your professional career?
For me, these aspects are both opportunities and challenges. Stepping out of my comfort zone, meeting new people, and mastering new skills can sometimes feel overwhelming and stressful, but they often lead to unexpected surprises and growth. What I find most valuable is the fresh perspective I’ve gained on teamwork. In the past, teamwork often meant the team leader shouldered most responsibilities while others completed supporting tasks. It was efficient but lacked the creativity sparked by diverse ideas. Now, I see my teammates as individuals with unique strengths and perspectives shaped by different cultural backgrounds, resulting in more innovative outcomes.

The Master Programme includes a close connection between university studies and company experience. What is your opinion of this?
I think it’s excellent. There’s often a gap between academic knowledge and the skills required in the real workplace. This programme acts as a bridge, enabling us to apply what we learn to product development while addressing real markets and consumers. Compared to peers who enter the workforce directly after graduation, this transition usually takes longer for them to navigate independently. Here, we’re fortunate to make this shift with guidance and support from professors and experts.

Besides your studies, is there any other significant experience that has helped to shape your professional path and future expectations?
Initially, I didn’t have a clear career plan and relied on trial and error to identify what I didn’t enjoy doing. Over the years, I’ve served as an assistant counselor handling administrative and student affairs, co-founded a cultural and creative company as a media operator, chaired a student organization that hosted major campus events, and interned in after-sales service and inspection. These experiences helped me realize I want a more creative role deeply rooted in the food industry. If I can contribute to tackling major societal challenges, like aging populations, I’d feel a stronger sense of purpose and accomplishment.

Is there an agrifood topic, perhaps among those you are studying, that you find particularly interesting, and why?
I am particularly interested in “healthy aging”. My master's thesis last year focused on eye health and macular degeneration, which touched on this theme. However, that research leaned more towards nutritional physiology. Now, developing foods for the elderly requires considering flavor, appearance, texture, and other factors. My interest stems from personal experience: in recent years, several of my family members have faced health challenges. This has deepened my awareness of the importance of daily care and healthy eating. I hope to use my knowledge to help them lead healthier, happier lives—and extend that impact to other elderly people.

What do you think your professional opportunities will be after completing the Master’s Programme?
Upon completing the Master Ferrero Programme, I believe I will be well-prepared for roles in product development, innovation, and R&D within the food industry, particularly in areas that focus on functional and health-focused foods. The comprehensive curriculum and Ferrero’s strong industry presence have equipped me with both the technical expertise and the soft skills necessary to excel in a global food company or pursue entrepreneurial ventures in the future.

What is your opinion of Cremona? Specifically, do you think Cremona supports your student life activities?
Cremona is a quiet and beautiful town, which reminds me of my hometown. It’s small but has everything I need for both study and daily life. Moreover, the people here are incredibly friendly. Although I can only speak a little Italian, they are always patient and willing to help. The calm and peaceful environment here allows me to focus on improving my knowledge and skills while appreciating life’s little joys and the tranquility of nature. This has undoubtedly benefited my studies.

Finally, what can you tell us about the Santa Monica campus?
There is a Chinese saying, “麻雀虽小,五脏俱全,” which is similar to “Nella botte piccola c'è il vino buono.” That perfectly describes Santa Monica Campus. Although it is not large, it is well-equipped and exudes a charming blend of simplicity and classic elegance. Here, we have spaces for classes, study, experiments, and dining. Additionally, I am especially fond of the cappuccino in the school cafeteria!