After an intense preparation the day of the final Business Case presentation in Alba offices has arrived. The students got a chance to show the results of a two-months internship in form of a new product they developed with a healthy ageing group in mind. Four teams joined the competition after weeks of collaboration with diverse labs and stakeholders, creative work on promotional videos, tasting session of their innovative confectionery products and plenty of meetups with a target group among which Ferrero seniors played a major role. The project was filled with plenty of challenges that enabled the students to learn how to collaborate with different teams, manage the budget and tight deadlines, create a product packed with proteins but also to work on its perfect packaging, marketing mix and last but not least: how to convince the Committee of their product and conduct post-presentations business discussions. At the end of the day the participants of the event left the Auditorium impressed by the video productions presented by the interns, professional packages of new products and of course a great taste that characterized all the presented new snacks. The winning team will be announced during the Closing Ceremony of the Master Program scheduled in Ferrero Foundation on 3rd of July.